SM StartUp at SM City officially opens with the launch on March 4, 2022.
This program of SM Supermalls is a nationwide effort to help select Filipino micro and small entrepreneurs catch their break at the biggest mall chain in the country.
The StartUp Market will give homegrown brands an opportunity to step up and take advantage of the opportunities like free marketing and mentorship assistance to help their businesses grow. They are also provided booths in strategic locations in the malls
In SM City Iloilo, seven(7) 100% homegrown entrepreneurs will be featured – Oils for You, Greeny Granny, J’s Cookies and Pastry Shop, Pixie Hollow, The Baker’s Kitchen, Aiz Craft Creations and Saigon Brewers. SM Supermalls has stepped in to help these budding micro microentrepreneurs by offering a space at their malls with a chance to take their venture to a mainstream market, to nurture and support small businesses and mentor these owners in their expansions.
The booths are located at the lower ground floor Northpoint area(near Café Iloilo) where shoppers can check out the various offerings of The StartUp Market.
The opening was graced by Ms Ruby Melliza, Department of Trade and Industry 6's OIC-Division Chief of the Business Development Division and Mr Fulbert Woo, President of the Philippine Chamber of Commerce and Industry Iloilo.
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